5 Reasons You Should Invest in Vehicle Branding

  • By Catherine Dove
  • 07 Feb, 2017

Whether you are driving around town, walking round the shops or stuck in a traffic jam, you are constantly surrounded by vehicles, both moving and static. So, if you are a business with a fleet of vans or just a single vehicle, you should be considering branded vehicles as an essential part to marketing your business.


Here are 5 reasons why:


1/ Make an impression on a huge range of audience.


Statistics say that truckside advertising can produce 40,000 to 60,000 impressions a day. That’s a lot of people, from adult drivers, and child passengers to teenagers walking by. This will boost your brand awareness hugely, as your logo will become more recognisable, whether or not the customer was specifically looking for your services at the time.


2/ Your investment lasts a LONG time


Consider how much money a newspaper advert can cost. This gives you visibility for about a week. Vehicle wrapping means that your advertising is being constantly utilised all day, every day. Vehicle adverts can last years and years.

3/ Geographics


Most advertising is stuck to a certain place. A newspaper or a website for instance. However, vehicles are obviously mobile so they can be placed wherever you consider that multiple prospective customers may be passing by. Your branding isn’t confined to a single location - your message can be spread to wherever you end up driving.

4/ Make your own restrictions


When it comes to marketing there are so many restrictions to adhere to. From television advert timings and magazine advert sizes, to billboard placement. Vehicle branding can break free from that, as long as you are still considering the rules of the road. Even better, the morning commute is essentially the prime time to be advertising on the road, for those driving in the early morning are most likely middle-aged commuters with a steady income (Source: Arbitron National In-Car Study: 2009 Edition).


5. You never know… Your branding might go viral on social media like these two trucks!

By Catherine Dove 29 Jul, 2017

In 2016 Thames Valley Signs went through some massive management changes and since then has seen huge progress in multiple business areas. In March 2016 Thames Valley Signs became an independent company, separating from a larger parent company to begin an adventure of its own and only a couple of months later in August 2016, Robert Pennington became owner of Thames Valley Signs.


As soon as Rob Pennington joined the Thames Valley Signs team momentum started building to increase and improve the way the company presented and marketed itself.


“I wanted Thames Valley Signs to take the bull by the horns when it came to marketing the amazing things we do - promoting our services is so essential and we just weren’t doing enough of it!”

-Rob Pennington


The first element of the business to start on was improving the company website. Rob got in touch with a local digital marketing agency  Digity  to discuss how to truly represent and advertise the innovation, creativity and quality of the projects Thames Valley Signs work so hard on.


After many meetings and a lot of work, the brand new website was born in November 2016. Integrating stunning imagery, an eye-catching design and an intuitive interface, it is the perfect ‘digital shop window’ to market the services we offer.

By Catherine Dove 14 Jun, 2017

The office has been an exciting place recently, due to our new and very successful sales assistant...Sign Dog!  Attracting all our best clients, he’s been running around the office networking and making lots of new friends.

By Catherine Dove 16 May, 2017
Our team at Thames Valley Signs have been working hard on our truly original and innovative new branded van, and we are excited to announce that it is now finished! Each year we add vehicle graphics to our van, improving the design with the latest print technology and innovation, this being the first full wrap we have done. Transformed from our former Thames Valley vehicle to an eye-catching, fun, detailed and exciting piece of art, the project couldn’t have worked out better.
By Catherine Dove 26 Apr, 2017

Are you ready to take centre stage at your next business event? With the amount of freebies, business cards and enthusiastic promoters going around, it can feel very difficult to make a lasting impression. We can ensure that your stand will make a real impact with the right customers.

Here are a couple of tips to get you started:

1/ How much space do you have? You can’t start planning until you know the size of your space, not only the floor space but the height of the interior. Tall stands can have a huge impact, drawing attention from shorter stands, giving your stand precedence. Size does matter, but if your budget won’t allow for a large space at the exhibition , don’t worry. Our designers are fantastic at creating impressive, eye-catching graphics of all sizes to give your stand the impact it needs.

2/ Keep it simple. When you are passionate about your business it can be tempting to list all of the amazing things you can offer all over your display. Don’t! Let your leaflets and print content explain the details and leave your display to grab attention, focussing on your key features.


By Catherine Dove 17 Mar, 2017

In March 2016 Thames Valley Signs became an independent company, separating from a larger parent company to begin an adventure of its own! Since then we have seen huge progress, completing large-scale, quality signage projects with innovation and creativity within competitive production times.


One of the most significant changes within the company was Rob Pennington becoming owner of Thames Valley Signs in August. Challenging the company to excel within the design, signage and print industries, Rob emphasised the enjoyment he finds within a company with such progress and originality.

By Catherine Dove 13 Mar, 2017

At the beginning of 2017, we were excited to invest in the HP Latex 315 Printer, a hugely versatile, sustainable and high-quality piece of sign and display technology. Since its arrival, the HP Latex has enabled us to beat customer expectations, producing high standard, impactful and damage-resistant signage in a fraction of the previous production time.


The HP Latex Inks are water-based, eliminating exposure to inks with hazard warning labels and high solvent concentrations. HP Latex Inks enable more differentiation - odourless prints go where solvents can’t, such as in the healthcare sector. Whilst HP Inks are water based, they are scratch resistant and have outdoor durability of up to 5 years laminated, 3 years unlaminated.

By Catherine Dove 24 Feb, 2017

Thames Valley Signs are excited to announce a huge new offer to promote your business 24 hours a day, 7 days a week.

Vehicle design and installation is an investment truly worth making to market your brand. It is estimated that over 3000 people will see your vehicle per hour, so you can be positive that your business is being promoted constantly. Whether you are stuck in traffic at rush hour or parked outside your office, vehicle signage is always doing its work.


As well as driving awareness of your brand, the professionalism that comes across with vehicle branding will attract bigger and better clients. Referrals will also be increased as your business becomes more recognisable to the local area.  The Benefits of Vehicle Branding  are endless, so don’t miss out on this huge opportunity to increase the profitability and success of your company.

We are offering not 1, but 2 incredible vehicle design deals:

By Catherine Dove 07 Feb, 2017

Whether you are driving around town, walking round the shops or stuck in a traffic jam, you are constantly surrounded by vehicles, both moving and static. So, if you are a business with a fleet of vans or just a single vehicle, you should be considering branded vehicles as an essential part to marketing your business.


Here are 5 reasons why:


1/ Make an impression on a huge range of audience.


Statistics say that truckside advertising can produce 40,000 to 60,000 impressions a day. That’s a lot of people, from adult drivers, and child passengers to teenagers walking by. This will boost your brand awareness hugely, as your logo will become more recognisable, whether or not the customer was specifically looking for your services at the time.


2/ Your investment lasts a LONG time


Consider how much money a newspaper advert can cost. This gives you visibility for about a week. Vehicle wrapping means that your advertising is being constantly utilised all day, every day. Vehicle adverts can last years and years.

By Catherine Dove 18 Jan, 2017

Thames Valley Signs had an exciting finish to 2016 with a large signage project for The Royal Ascot Golf Club. The bespoke signage commissioned by the Golf Club included multiple internal wall signs presenting and celebrating the golf champions and captains from as early as 1959! The signage was perfectly assembled and will be added to as more champions and captains appear throughout the coming years.

We love the sophisticated clouded glass perfectly imprinted with the renowned Royal Ascot Golf Club logo in the centre.
By Catherine Dove 21 Dec, 2016

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